Post by account_disabled on Oct 23, 2023 13:37:10 GMT 8
Why it is important to build buyer personas Buyer personas are the basis of everything of every communication or commercial strategy, at the basis of the functional study of your products, at the basis of the media plan or editorial plan you want to build, at the basis of your customer experience or the customer journey that you want to outline. Based on what we have said, the concept cannot be new to you ok, maybe you have never called them buyer personas but before carrying out any marketing, sales or customer success action and you must have taken into consideration who the people are you are directing your efforts.
Simply, with the complexity of the world of communication and sales, it is no longer photo editing servies sufficient to say "female, white, years old, purchasing manager". but it is necessary to specify which are the different types of year old white women that interest me so we can have provincial housewives, with at least one child, who pass by the supermarket every day. Or single managers who live in the city, who don't go shopping, but come by twice a week to do the French.
We easily understand that the topics and the type of content that interest the first type probably do not attract the attention of the girls belonging to the second. Reading the data from some sources Globalwebindex, Direct Marketing Association, Mailchimp, HubSpot Annual Report, Fast Company, Harvard Business Review, Salesforce here is what emerges In of cases.
Simply, with the complexity of the world of communication and sales, it is no longer photo editing servies sufficient to say "female, white, years old, purchasing manager". but it is necessary to specify which are the different types of year old white women that interest me so we can have provincial housewives, with at least one child, who pass by the supermarket every day. Or single managers who live in the city, who don't go shopping, but come by twice a week to do the French.
We easily understand that the topics and the type of content that interest the first type probably do not attract the attention of the girls belonging to the second. Reading the data from some sources Globalwebindex, Direct Marketing Association, Mailchimp, HubSpot Annual Report, Fast Company, Harvard Business Review, Salesforce here is what emerges In of cases.