Post by nurnobisorker22 on Feb 20, 2024 15:04:29 GMT 8
Within the framework of Recycling Day , Grupo Modelo announced the progress of its comprehensive circularity strategy aligned with the sustainability goals that the company has towards 2025. With its Every Bottle Counts program , which began in 2020, the brewery chaired by Cassiano De Stefano recovered 142 million bottles of beer during 2021, preventing them from reaching landfills. “The collected bottles go through strict cleaning processes and are reused to return to the market,” explained Gabriela Kuri, Sustainability Manager of Grupo Modelo and added, “ By recycling those 142 million bottles in 2021 we avoid generating an environmental impact equivalent to what They pollute 4 thousand cars in a year.
The Every Bottle Counts program aims to recover all the beer bottles that reach the market and is part of the Circular Economy pillar, one of the four that make up Grupo Modelo's environmental strategy and which includes specific goals for 2025. Circular Economy is based on three axes: return, recycle and rethink. To achieve this, Grupo Modelo has three Guatemala Mobile Number List recovery chains: 1. Recyclers. Alliances with more than 70 recyclers throughout the Mexican Republic that have helped collect more than 34 million bottles to date. 2. Internal efficiencies. Implementation of a strict cleaning process in order to reuse them. 3. Clients and Consumers. Establishment of collection points at Modeloramas, the company's own business, as well as a synergy with Walmart so that consumers can take Grupo Modelo beer bottles there, instead of throwing them away.
Thanks to our efforts and our suppliers, we have achieved that our bottles in Mexico have 33% recycled content . We partner with several recyclers throughout the country, who help us collect all types of glass, which we crush and put in ovens to melt it. This way we can produce new bottles with recycled material. Today we have already recycled more than 40 thousand tons of glass,” added Gabriela Kuri. Likewise, Grupo Modelo has a strategy for the intelligent use of plastic in order to ensure the reduction of the environmental impact of its products. This consists of the plastic used being eliminated, reduced, reused, having recycled content, replaced by bioplastics, or collected and recycled for other purposes. Aligned with this strategy is the goal of circular packaging , with which Grupo Modelo seeks to ensure that 100% of its products are marketed in returnable packaging or that come from recycled materials.
The Every Bottle Counts program aims to recover all the beer bottles that reach the market and is part of the Circular Economy pillar, one of the four that make up Grupo Modelo's environmental strategy and which includes specific goals for 2025. Circular Economy is based on three axes: return, recycle and rethink. To achieve this, Grupo Modelo has three Guatemala Mobile Number List recovery chains: 1. Recyclers. Alliances with more than 70 recyclers throughout the Mexican Republic that have helped collect more than 34 million bottles to date. 2. Internal efficiencies. Implementation of a strict cleaning process in order to reuse them. 3. Clients and Consumers. Establishment of collection points at Modeloramas, the company's own business, as well as a synergy with Walmart so that consumers can take Grupo Modelo beer bottles there, instead of throwing them away.
Thanks to our efforts and our suppliers, we have achieved that our bottles in Mexico have 33% recycled content . We partner with several recyclers throughout the country, who help us collect all types of glass, which we crush and put in ovens to melt it. This way we can produce new bottles with recycled material. Today we have already recycled more than 40 thousand tons of glass,” added Gabriela Kuri. Likewise, Grupo Modelo has a strategy for the intelligent use of plastic in order to ensure the reduction of the environmental impact of its products. This consists of the plastic used being eliminated, reduced, reused, having recycled content, replaced by bioplastics, or collected and recycled for other purposes. Aligned with this strategy is the goal of circular packaging , with which Grupo Modelo seeks to ensure that 100% of its products are marketed in returnable packaging or that come from recycled materials.