Post by account_disabled on Feb 11, 2024 16:55:48 GMT 8
VKontakte on his phone passes by a billboard, and MyTarget records this user. We compared the conversion to visiting the Window Factory website and its sections among those who saw the banner and those who did not see it. It turned out that users who saw the advertisement: visited the site more often; On average, landing pages were visited more often. We also chose media formats in Yandex.Directbanners, out-Stream OLV to increase coverage, and in-Stream OLVone of the most visible advertising formats for users.
In addition, after the completion of the advertising Antarctica Email List campaign, the free analytics of its placements: Search lift and Post Campaign. Search lift helps you understand how much the number of brand search queries in Yandex has increased among users who have seen our advertising. It turned out that advertising increased the number of search queries by compared to the same indicator without advertising.
Post Campaign shows how many users visited the site from other sources after viewing our advertisements, what targeted actions they performed there, and how much better their performance is than those who did not see the advertisement. Users who saw the ad versus those who didn't: visited the site more often; spent longer on the site; left more applications. Stagesummed up In this case, we confirmed how important it is to advertise to a relevant target audience.
In addition, after the completion of the advertising Antarctica Email List campaign, the free analytics of its placements: Search lift and Post Campaign. Search lift helps you understand how much the number of brand search queries in Yandex has increased among users who have seen our advertising. It turned out that advertising increased the number of search queries by compared to the same indicator without advertising.
Post Campaign shows how many users visited the site from other sources after viewing our advertisements, what targeted actions they performed there, and how much better their performance is than those who did not see the advertisement. Users who saw the ad versus those who didn't: visited the site more often; spent longer on the site; left more applications. Stagesummed up In this case, we confirmed how important it is to advertise to a relevant target audience.