Post by weyatef on Jan 24, 2024 15:31:10 GMT 8
You don't produce content, you don't exist. , email marketing remains at the top of the channels used by marketers , due to the good performance it generates in sales and interaction with customers. Statistics say that 35% of marketers prefer to send between 3 and 5 emails per week to their customers, with promotional emails being the main approach in this channel. The new GDPR changes in 2018 have "cleaned up" users' mailboxes a bit, which can be a win-win for both sides - in theory, brands have a database of users who want to be there and receive the news them (and therefore a potential increase in conversion rate), and users are not suffocated with hundreds of emails they are not interested in.
Practically, things are a little different, because there is still a fairly high percentage of users who unsubscribe from the newsletters of certain brands after more or less time after subscribing (opt-in). Why? Well, one of the reasons may be the attractiveness and relevance of the emails that those brands distribute. Impersonal, poorly made, not adapted to current digital marketing trends, etc. So, here are Phone Number Data some principles that can be useful to you when creating content for email marketing: Personalize the content - now there are countless tools that you can use in email marketing to help you, automatically, take information related to each subscriber and deliver content to his taste (I'm especially referring to commercial emails , which also contain products).
If it's too complicated, then you can opt for standard labels (tags) which, added to the text, can retrieve information that the subscriber provided you when subscribing (name, city, etc.) Mobile friendly emails - it's no longer a secret that a large part of internet traffic in recent years has been growing more and more in favor of mobile devices (smartphones, tablets), so it's essential that the emails you send are responsive, and the content you produce and display in emails should be easy to read and digest. Constantly analyze and optimize the content of the emails you send. See in the reports that your email marketing platform offers which links attract clicks and which do not; depending on how long the emails are, see how much of the email people go through, etc.
The subject of the email – perhaps the first and most important aspect. It's the thing that can make the difference between an email being opened, one being ignored, and one being deleted in the first place. The email subject should be as concise as possible, catchy and of course relevant to what you are conveying in that email. Another tactic used by marketers to increase the performance of their email marketing efforts, as well as their own as implementers, is to automate certain processes related to sending emails to the database. From welcome emails (upon subscription), to order confirmations or customer retention and loyalty actions (emails for abandoned carts or to communicate discounts offered automatically on the customer's birthday or at a certain time since he has been a customer, etc.) , there is a whole palette of processes that can be eased in your marketing department through automation. However, email automation doesn't mean you can't be creative with your content.
Practically, things are a little different, because there is still a fairly high percentage of users who unsubscribe from the newsletters of certain brands after more or less time after subscribing (opt-in). Why? Well, one of the reasons may be the attractiveness and relevance of the emails that those brands distribute. Impersonal, poorly made, not adapted to current digital marketing trends, etc. So, here are Phone Number Data some principles that can be useful to you when creating content for email marketing: Personalize the content - now there are countless tools that you can use in email marketing to help you, automatically, take information related to each subscriber and deliver content to his taste (I'm especially referring to commercial emails , which also contain products).
If it's too complicated, then you can opt for standard labels (tags) which, added to the text, can retrieve information that the subscriber provided you when subscribing (name, city, etc.) Mobile friendly emails - it's no longer a secret that a large part of internet traffic in recent years has been growing more and more in favor of mobile devices (smartphones, tablets), so it's essential that the emails you send are responsive, and the content you produce and display in emails should be easy to read and digest. Constantly analyze and optimize the content of the emails you send. See in the reports that your email marketing platform offers which links attract clicks and which do not; depending on how long the emails are, see how much of the email people go through, etc.
The subject of the email – perhaps the first and most important aspect. It's the thing that can make the difference between an email being opened, one being ignored, and one being deleted in the first place. The email subject should be as concise as possible, catchy and of course relevant to what you are conveying in that email. Another tactic used by marketers to increase the performance of their email marketing efforts, as well as their own as implementers, is to automate certain processes related to sending emails to the database. From welcome emails (upon subscription), to order confirmations or customer retention and loyalty actions (emails for abandoned carts or to communicate discounts offered automatically on the customer's birthday or at a certain time since he has been a customer, etc.) , there is a whole palette of processes that can be eased in your marketing department through automation. However, email automation doesn't mean you can't be creative with your content.