Post by account_disabled on Jan 23, 2024 15:33:58 GMT 8
An SEO audit is a technical, off-page and content assessment of a website. It measures the degree of effectiveness on the SEO side and flags any errors that prevent a site from ranking higher in search engine results. Therefore, SEO analysis refers to how well your website is optimized to appear among the first Google search results. What is a site audit? Website analysis consists of 3 key parts, namely: - SEO On-Page audit: identifying and correcting major technical problems that can negatively affect organic traffic (i.e. coming from SEO); - content audit: analysis of texts, images, architectural structure of the site; - Competitor Audit : Take a close look at your competitors' behavior: how they earn backlinks, what keywords they use, how fast their site loads, how authoritative their site is, and how much effort they put into creating good content for SEO. What SEO analysis techniques are used to create an audit report? Analysis of source code to identify pbility to rank based on the PageRank algorithm (https://en.wikipedia.org/wiki/PageRank), this score is calculated according to your site's metric combinations , such as: the total number of links to the site, the number.
of sites that link to the site, their quality/authority, etc. Authority determines the competitiveness of a website and shows in an estimated way the effort required by the SEO team to rank high.), Page Authority ( score from 1 to 100 - represents the ability of a page to rank based on the PageRank algorithm). Positioning in charts by keywords using position analysis tools such as: SEOMonitor; Cognitive SEO. The number of backlinks and their quality are analyzed using special SEO tools such as Ahrefs or Semrush. From an SEO perspective, DoFollow links have the most importance, but NoFollow links also have some importance as they indicate site activity and are also a potential source of traffic. Indexation level of site pages - here we analyze the total number of HTML pages indexed by Google. Test method Country Email List Enter this phrase into the Google search field: site:<domain name> 2. Compare the number of HTML pages found in Google with those found by the Screaming Frog SEO tool (its use is free for the first 500 pages of the site): How is an SEO audit carried out? 3. We conclude whether most or all pages of the site are correctly indexed. We analyze server uptime. Uptime is the amount of time the server is running. The time the site is online. It depends on the quality of your hosting: huch easier for Google to determine the content of a page. For example, a URL containing the phrase "my_page" will be interpreted as "mypage" instead of "my page" instead of "my-page" = "my page". The URL structure is short and easy.
to share - we check the structure against a list of links received from Screaming Frog. It is recommended that the URL be 4-5 words long. URLs contain the best keywords - we check the structure against a list of links obtained from Screaming Frog. Possible problems with SEO tagging (for example: tags for SEO: title and meta description must be placed correctly in <head>) - check directly from the source code by clicking “Check element”. Meta tags are unique and of appropriate length for each page of the site - we check the presence of meta tags (title and meta description) using Screaming Frog. Availability of headers on the site (H1-H6) - Check the presence of H1 and H2, as well as details about them using Screaming Frog. The presence on the site of structured data (Schema.org) - that is, that special language with the help of which search engines understand the content of the web page much better and produce the best possible results. We check if Data Mark is present on a site using this tool: developers.google.com/search/docs/advanced/structured-data . The content of website pages is part of the content audit. We check the structure of pages and texts here. We make sure that every page of the site has a multimedia element : an image or video - this is part of the content audit. We monitor the absence of indexed duplicate content (we use the Rel=Canonical tag correctly) - we must prevent the formation of duplicate content on the site at any cost, we check canonicalization by inspection, in Screaming Frog we see duplicate tags. Often referred to as rel="canonical", canonical tags are a way to tell search engines that a given URL is a copy of the home page. No “redirect chains” – multiple redirects from one original link to others (multiple, in a chain) are considered bad for SEO and should be avoided. We monitor the fast loading of the site - we check the site loading speed using the PageSpeed Insights tools: pagespeed.web.dev/ and GTMetrix: gtmetrix.com/ . Contact us whenever you want Phones Romania: + 40 721 536 067 Moldova: +373 69 809 235 Schedule Mon - Fri: 09:00 - 18:00 Sat - Sun : Free Email mail Email: info{@}seolitte.com Email mail Telephone Subject Message About Us SEO guide Marketing services SEO Process Contact Blog English Romanian Russian
of sites that link to the site, their quality/authority, etc. Authority determines the competitiveness of a website and shows in an estimated way the effort required by the SEO team to rank high.), Page Authority ( score from 1 to 100 - represents the ability of a page to rank based on the PageRank algorithm). Positioning in charts by keywords using position analysis tools such as: SEOMonitor; Cognitive SEO. The number of backlinks and their quality are analyzed using special SEO tools such as Ahrefs or Semrush. From an SEO perspective, DoFollow links have the most importance, but NoFollow links also have some importance as they indicate site activity and are also a potential source of traffic. Indexation level of site pages - here we analyze the total number of HTML pages indexed by Google. Test method Country Email List Enter this phrase into the Google search field: site:<domain name> 2. Compare the number of HTML pages found in Google with those found by the Screaming Frog SEO tool (its use is free for the first 500 pages of the site): How is an SEO audit carried out? 3. We conclude whether most or all pages of the site are correctly indexed. We analyze server uptime. Uptime is the amount of time the server is running. The time the site is online. It depends on the quality of your hosting: huch easier for Google to determine the content of a page. For example, a URL containing the phrase "my_page" will be interpreted as "mypage" instead of "my page" instead of "my-page" = "my page". The URL structure is short and easy.
to share - we check the structure against a list of links received from Screaming Frog. It is recommended that the URL be 4-5 words long. URLs contain the best keywords - we check the structure against a list of links obtained from Screaming Frog. Possible problems with SEO tagging (for example: tags for SEO: title and meta description must be placed correctly in <head>) - check directly from the source code by clicking “Check element”. Meta tags are unique and of appropriate length for each page of the site - we check the presence of meta tags (title and meta description) using Screaming Frog. Availability of headers on the site (H1-H6) - Check the presence of H1 and H2, as well as details about them using Screaming Frog. The presence on the site of structured data (Schema.org) - that is, that special language with the help of which search engines understand the content of the web page much better and produce the best possible results. We check if Data Mark is present on a site using this tool: developers.google.com/search/docs/advanced/structured-data . The content of website pages is part of the content audit. We check the structure of pages and texts here. We make sure that every page of the site has a multimedia element : an image or video - this is part of the content audit. We monitor the absence of indexed duplicate content (we use the Rel=Canonical tag correctly) - we must prevent the formation of duplicate content on the site at any cost, we check canonicalization by inspection, in Screaming Frog we see duplicate tags. Often referred to as rel="canonical", canonical tags are a way to tell search engines that a given URL is a copy of the home page. No “redirect chains” – multiple redirects from one original link to others (multiple, in a chain) are considered bad for SEO and should be avoided. We monitor the fast loading of the site - we check the site loading speed using the PageSpeed Insights tools: pagespeed.web.dev/ and GTMetrix: gtmetrix.com/ . Contact us whenever you want Phones Romania: + 40 721 536 067 Moldova: +373 69 809 235 Schedule Mon - Fri: 09:00 - 18:00 Sat - Sun : Free Email mail Email: info{@}seolitte.com Email mail Telephone Subject Message About Us SEO guide Marketing services SEO Process Contact Blog English Romanian Russian